Why Become a Fête Friend?

Light festivals have become powerful economic drivers for cities around the world, and LUNA Fête is no exception. Regional and national visitors support our local hotels, restaurants, and retail, while amplifying New Orleans' visibility as a cultural destination. A Placer.ai audience profile of Lafayette Square during LUNA Fête 2024 showed that 24% of attendees traveled from out of state—bringing new energy, spending, and long-term tourism potential to the city. 

Equally important, LUNA Fête attracts a highly engaged local audience—residents who are culturally curious, socially active, and eager to support businesses that invest in their community. The Fête Friends program connects your business directly to this audience, creating opportunities to build brand loyalty, increase foot traffic, and position your business as part of the city's creative ecosystem. Engaging locals during LUNA Fête not only drives immediate sales but also fosters repeat visitation and sustained community relationships well beyond the festival. 

As a Fête Friend, you'll gain access to exclusive content and festival marketing assets to help you maximize visibility during a time of year when fewer major events are drawing visitors to the city. Each edition of LUNA Fête is captured through stunning low-light photography by Bryce Ell and dynamic videography by Andrew Bui. Partners receive early access to curated media—images, clips, and b-roll—to promote their business, enhance marketing efforts, and attract both visitors and locals alike.